5 Key Areas Where Ski Resorts Are Falling Short (And How They Can Improve)

Ski resorts deliver stunning scenery, fresh powder, and the thrill of carving down the mountain. But for many guests, the experience doesn’t always match the promise. Behind the magic, there are recurring frustrations that can take away from the joy of the day.

These issues go beyond simple inconveniences. They influence whether visitors come back, recommend the resort, or even stay in the sport. For locals, they can impact both quality of life and community health.

We asked skiers and snowboarders: “What is the biggest thing most ski resorts overlook nowadays?” These are the five key areas where guests say resorts are falling short, and where there’s room for change.

Fueling up for another run | Image: SnowBrains

#5 Food Options and Prices
Dining on the mountain is often expensive and limited in variety. Skiers want healthier, more affordable options, including choices for dietary needs. Sourcing locally could improve quality and help support regional farms and businesses.

Weighing the value of a lift ticket | Image: Cleveland

#4 Value for the Money
If prices are high, the experience should match. Guests expect efficient lifts, clean facilities, and enough staff to handle crowds. When that balance is off, visitors feel overcharged and disappointed.

Locals at Jay Peak Resort, Vermont | Image: Jay Peak Resort

#3 Love for Locals and the Community
Tourists may drive revenue, but locals keep ski towns alive. Affordable housing for year-round residents and resort workers is disappearing fast. Ignoring the local community risks long-term support and the culture that makes mountain towns special.

Mountain hosts greeting guests | Image: Deer Valley

#2 Customer Service
Slow rentals, confusing ticket counters, and unfriendly staff can ruin the day. Clear communication, efficient operations, and a warm welcome go a long way toward keeping guests happy.

Holiday lift ticket crowds at Killington | Image: Killington

#1 Affordability
Lift tickets, rentals, food, and lodging have climbed to levels many families simply cannot afford. Discount programs often exclude peak dates, the exact times most people want to ski. Without better pricing options, the sport risks becoming out of reach for most visitors.

Perfect conditions at Dodge Ridge, California | Image: SnowBrains

The Bottom Line

The biggest challenges facing ski resorts, from affordability and customer service to safety and community connection, are all solvable. By listening to guests, investing in staff, and supporting local communities, resorts can create a better experience for everyone.

And if you want to find ski resorts that offer better value, track crowd conditions, and plan your day to avoid the frustrations on this list, Shredder can help. The app connects you with real-time lift line updates, snow reports, and local tips so you can spend more time making turns and less time dealing with mountain headaches.